Our Story
New Heights Alabama exists for one reason: to help mission-driven organizations create bigger impact through meaningful outreach.
A Marketing Company Built Around Purpose
At New Heights Alabama, we believe the strongest brands are built through real connection — not just online attention.
That’s why we focus on in-person marketing campaigns, public outreach, and events that spark genuine conversations in the communities nonprofits serve. Our goal is simple:
- Increase awareness
- Strengthen community trust
- Drive measurable support
- Help nonprofits reach their goals faster
Jessica Pena is the CEO of New Heights Alabama, leading the organization with a clear vision focused on growth, empowerment, and meaningful community impact across the state. Learn more about Jessica and the rest of the team on our Team page.
Why New Heights Alabama Was Founded
We saw a gap in the nonprofit world — organizations with incredible missions weren’t always reaching the people who needed them most. Even the strongest causes can struggle if their message doesn’t land in the real world.
So we built a team designed to bring nonprofit initiatives to life through direct, interactive outreach that creates action.
What We Stand For
Putting People First
Whether it’s the community or our own team — people matter most.
Leadership Through Action
We lead by showing up, doing the work, and learning through experience.
Consistency Gives Results
Every conversation matters. Every event counts. Repetition builds trust.
Our Culture
At New Heights Alabama, culture isn’t just a statement — it’s how we operate every day. We’ve built an environment where people are supported, challenged, and developed through real experience. Our team is driven by growth, leadership, and connection, and we take pride in building individuals into confident professionals who can create impact in their careers and communities.
Built To Lead
We believe leadership is built through real experience, not just potential. That’s why we provide hands-on coaching, mentorship, and consistent feedback to help individuals grow their confidence, communication, and decision-making skills. As team members progress, they gain opportunities to take on responsibility, support others, and step into leadership roles that prepare them for long-term success.
Stronger Together
At New Heights Alabama, growth happens through strong teamwork and shared effort. We’ve built a culture rooted in collaboration, accountability, and daily support that keeps everyone moving forward. Our team challenges each other to improve, celebrates progress, and stays aligned through common goals. Together, we create an environment where individuals develop faster, build confidence, and achieve more over time.
Why Our Partnership With SFTS Matters
At New Heights Alabama, we choose to work with organizations that stand for something bigger — and that’s exactly why our partnership with SFTS (Stand For The Silent) is so important to us.
Support Our Mission
Support our mission by helping us create opportunity and lasting impact across Alabama.
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